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Salario: Manager Search Marketing en España

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Digital Marketing Specialist
Otter Products, LLC, Spain
Overview:OtterBox are seeking a Digital Marketing Specialist, with expertise in working internationally. Reporting to the Assistant Digital Marketing Manager, the successful candidate will have proven skills in implementing, tracking, adapting and analysing digital Campaigns, whilst influencing strategic direction and driving impactful business results. This is a fast-paced role in a dynamic entrepreneurial business, meaning the ideal candidate must have initiative, energy and drive, with a proven ability to manage multiple projects and meet multiple deadlines.About Otter Products:Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation. Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together. By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world. And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all. For more information visit otterproducts.comResponsibilities:Develop and implement comprehensive online acquisition strategies aligned with organisational goals, partnering with eCommerceEnsure integration with available digital marketing tools to maximise overall digital marketing impact in EMEA & APAC.Leverage SEM, SEO, Social Media and Paid Media Buys with proven impact on brand awareness growth, lead generation and uplift in conversions is essential Co-ordinate (whilst effectively communicating with) external agencies and in house stakeholders to ensure campaigns/KPIs meet with company objectivesSuccessfully identify target audiences and devise digital campaigns that engage, inform and motivateManage the day-to-day media campaign budget. Plan and set monthly budgets, with KPIs, whilst efficiently tracking spend and impactAnalyse campaign performance and provide recommendations for optimization of digital campaigns. Leverage all available tools including Google Analytics (Universal & GA4)/any digital marketing tool, for example, Meta, Google Adwords, DataStudio for ongoing insight and reporting on KPIs, across all media platforms and provide solid recommendations and insights. Data Analysis: Use data insights to make data-driven decisions, strategic recommendations and ensure ongoing optimisation of campaigns for continuous improvement. Manage and grow the OPI affiliate program with our Affiliate agencies. Manage affiliate relationships for APAC and EMEA to ensure alignment with eCommerce goals. Manage bi-monthly meetings with our affiliate agencies to discuss campaign performance, upcoming promotions, and strategic initiatives. Review potential publishers, provide guidance and advice to affiliates to help them maximize their earnings.  Analyse affiliate performance data to identify opportunities for improvement. Review and accept orders at the end of each month/Provide monthly return order reports to cross check return order with their report.  Partner on cross-functional OPI digital marketing projects Communicate effectively with our global colleagues to ensure alignment Monitor and share competitive intelligence to differentiate the OtterBox range across digital landscape, including online marketplacesQualifications:Digital agency experience is preferredBachelor of e-Commerce / Digital Marketing or related disciplineMinimum 3 years’ experience in e-commerce / digital marketing, ideally in the FMCG spaceMinimum 3 years’ experience in using latest digital marketing tools (ex: Google adwords, Google Analytics, Google Search Console; Optional: DataStudio, Power BI)Experience across the digital marketing mix (SEM, Affiliate Marketing), including ability to monitor campaign effectiveness and report on KPIsFamiliarity in using social media platforms (Meta Business Suite, Wechat, Weibo, Sprout Social) and social media analytics tools (Meta Ads Manager) is an advantageChat GPT and Prompt Engineering experience an advantage Ability to collaborate effectively with remote teams across multiple markets on simultaneous projectsStrong communication and presentation skills, with ability to translate complex data into a concise insight Strong analytical skills and proficiency in data-driven decision-makingStrong attention to detail and quality control in your outputs/data/reporting Energetic, solutions focused, proactive team player with natural initiative Collaborative ethos and ability to live the company Core Values dailyFluent in English EEO:Otter Products is an equal employment opportunity employer (EEO).For US Based Roles Only - Compensation Range Minimum:USD $0.00/Yr.For US Based Roles Only - Compensation Range Maximum:USD $0.00/Yr.Sobre la empresa:Otter Products, LLC
MÀRKETING DE PRODUCTE (CATEGORY MANAGER - NO ALIMENTACIÓN NI CÁRNICA)
Mystery Project, Olot, Girona
Nuestro cliente es una importante indústria del sector alimentación, fuertemente implantada y con una fortísima presencia internacional.Desamos reforzar la estructura con un/a Category Manger para llevar a cabo las siguientes funciones:- Análisis de datos de mercado e investigación de mercado de las categorías asignadas, así como seguimiento de la competencia- Desarrollar estrategias de marketing para el crecimiento de la categoría asignada en los mercados objetivo.- Desarrollar y elaborar análisis cualitativos y cuantitativos- Análisis de rentabilidad y definición del surtido óptimo para sus categorías.- Gestión y seguimiento del presupuesto asignado- Seguimiento de KPI para evaluar el rendimiento de las categorías asignadas.- Confección de tarifas de precios y condiciones comerciales según incoterms.- Coordinación con i+d para desarrollo de nuevos productos.  OFRECEMOS:Incorporación inmediata, indefinida y totalmente estable en compañía de primer nivelFlexibilidad de entrada 4 días oficina y 1 teletrabajoSalario a convenir según experiencia aportada
Marketing Manager (Fixed Term Contract), EU Social Ads YouTube Video Ads Program
Amazon, Madrid, M, ES
DESCRIPTIONPlease note: This role is an 18 month fixed term contract. We cannot sponsor visas or support with relocation so please do not apply if you require these.EU Social Ads YouTube Video Ads Program at Amazon helps our customers to discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content. The Video Marketing space is exciting, challenging, and constantly evolving. Our team operates at the forefront of this innovation to provide our customers with the best experience as they spend more and more time online watching videos. To do so, we experiment, learn a lot, and work with a wide range of internal and external partners to build a new touch point for our customers.This Marketing Manager position offers an exciting opportunity to develop a deep understanding of video marketing, actively contribute to the innovation in this space, and cooperate with a wide range of internal and external partners to drive Marketing and Tech projects forward. This role requires an analytical mindset, strong business sense, willingness to constantly learn, and a high degree of ownership to get things done. The successful candidate for this role will be comfortable having a bias for action, diving deep, and delivering results. You will own campaigns and projects end to end, contribute to crafting annual campaign plans, work closely with creative, tech, and BI teams.Key job responsibilitiesi) Own Video Marketing Campaigns end-to-end and deliver results• Plan, create, execute, monitor, and optimize video marketing campaigns• Develop a deep understanding and precise practice of using the relevant tools to run campaigns• Periodically analyze, make sense of, and report campaign metrics• Write and pursue creative briefs, up to completing the creative production• Contribute to drafting annual campaign roadmaps• Establish, document, and share best practices in campaign managementii) Collaborate closely with cross-team marketing professionals, creatives, Tech and Business Intelligence Teams• Work with creative partners to establish end to end processes• Partner with Amazon marketing teams to surface synergies, share learnings of the program, and design joint campaigns• Partner with Tech and BI Teams to periodically provide inputs, insights, data, and knowledge• Coordinate with other regional Amazon marketing teams to help them progressiii) Continuously learn more about the main aspects that drive innovation in the video marketing space• Learn incumbent and new video marketing solutions, incrementality measurement methodologies, and creative best practices in the industry• Document, apply, and share these learnings with partner marketing teamsAbout the teamEU Social Ads YouTube Video Ads Program at Amazon helps our customers to discover and re-engage with products, categories, offers, and more value at Amazon by running video marketing campaigns with inspiring content. The Video Marketing space is exciting, challenging, and constantly evolving. Our team operates at the forefront of this innovation to provide our customers with the best experience as they spend more and more time online watching videos. To do so, we experiment, learn a lot, and work with a wide range of internal and external partners to build a new touch point for our customers.We are open to hiring candidates to work out of one of the following locations:Madrid, M, ESPBASIC QUALIFICATIONS- This role is an 18 month fixed term contract. We cannot sponsor visas or support with relocation so please do not apply if you require these.- 4+ years of experience. Ideally background in digital marketing, product management, or consulting.- Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools- Interest and willingness to learn the quantitative and technical aspects of digital marketing- Confident working closely with a wide range of partners, including technical (BI/Data Science) and non-technical (marketing and creative)- Excellent verbal and written communication skills in EnglishPREFERRED QUALIFICATIONS- A track record in rolling up sleeves to get the job done- Proven relevant work experience in digital paid marketing, and/or display, social and search marketing or consulting.- Previous experience managing online advertising and display campaigns, preferably with publishers such as Facebook, Snapchat, Instagram, Google, etc.- Proven track record of delivering growth and optimization across key metrics.- Proficiency in another European language (Italian, Spanish, German, French) is a plusAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Senior Sales Account Manager, Amazon Ads
Amazon, Madrid, M, ES
DESCRIPTIONAmazon Advertising operates at the intersection of eCommerce and advertising, offering a rich array of digital advertising solutions. We partner with advertisers to reach Amazon customers on Amazon.com, across our other owned and operated sites, on other high quality sites across the web, and on millions of devices. If you’re interested in joining a rapidly growing organization working to build a unique, world-class advertising group with a relentless focus on the customer, you’ve come to the right place.We’re looking for a results oriented Senior Sales Account Manager who is passionate about partnering with our advertisers to make effective, analytically driven marketing decisions. As a Senior Sales Account Manager, you will manage and deliver against difficult advertiser goals and problems to drive revenue and achieve revenue targets. You nurture customer relationships, identify/close revenue driving actions and develop your client’s portfolio. Additionally, you will be able to leverage Amazon’s proprietary data to provide strategic and personalized campaign recommendations to meet your customer’s business goals. This role is highly collaborative, working with Creative, Sales, Product, and Retail partners. The Senior Sales Account Manager’s strategic digital expertise is considered critical to unlocking greater value and impact for our advertisers. Key job responsibilities · Become a knowledgeable partner on Amazon Ads solutions · Deliver the highest level of sales and customer service to our clients. · Retain and grow revenue from existing advertisers. · Develop annual brand and media strategies for growth based on overall advertiser goals/objectives. · Develop campaign strategies and audience targeting recommendations · Evaluate KPIs and optimize campaign performance using a data driven approach. · Perform in-depth data analysis to form and deliver actionable recommendations for both short- and long-term advertising strategy · Educate advertisers on performance metrics, category trends/approaches, and consumer insights using existing and/or customized insights. · Work cross-functionally with sales and other Amazon partners to drive incremental revenue and increase advertiser satisfactionWe are open to hiring candidates to work out of one of the following locations:Madrid, M, ESPBASIC QUALIFICATIONS- Bachelors’ degree in Economics, Marketing, Advertising, Statistics, Engineering or Business.- 8+ years relevant experience in a client facing role including but not limited to digital marketing, sales, analytics, etc.- Adept at solving problems that span business and technology.- Excellent organizational, relationship-building, and communication skills.- Proven track record of delivering results (including revenue targets) and significantly contributing to advertiser revenue growth.- Fluent in English and Spanish. PREFERRED QUALIFICATIONS- Programmatic strategy and implementation experience.- Experience in Omni-channel marketing, display, over-the-top (OTT), or search marketing.Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
International Product Manager (LATAM)
Talent Search People, Barcelona
Desde Talent Search People estamos seleccionando a un/a International Product Manager para trabajar en una empresa del sector farmacéutico localizada en Barcelona.El perfil que estamos buscando es el de un/a profesional con al menos cuatro años de experiencia como International Product Manager en industria farmacéutica y nivel avanzado de inglés.En tu día a día:·Desarrollarás el Brand Plan.·Llevarás a cabo la estrategia de pricing.·Harás la distribución de fondos.·Realizarás la evaluación de mercados y el lanzamiento de nuevos productos.·Diseñarás presentaciones ejecutivas para la presentación de los diferentes proyectos.·Ejecutarás evaluaciones de impacto.·Desarrollarás los materiales de marketing.Requisitos:·Grado en Ciencias de la Salud, Marketing, Empresariales o afín.·Experiencia de al menos 4 años como International Product Manager en mercados latinoamericanos.·Imprescindible haber trabajado en el sector farmacéutico.·Haber realizado previamente lanzamientos de productos.·Conocimiento del mercado retail.·Disponibilidad para viajar el 40% del tiempo a Latinoamérica.·Inglés avanzado.Ofrecemos:·Contrato indefinido.·Jornada laboral completa de lunes a viernes con flexibilidad horaria.·Salario competitivo.·Beneficios sociales.Si te gusta lo que lees, ¡inscríbete! Estamos deseando conocerte.
Marketing Operations Studio Lead (M/F/D)
Straumann Group, null
About the JobThe Marketing Operations Studio Lead (m/f/d) is responsible to lead our nearshored Marketing Operations Studio in Madrid and ensures digital marketing campaigns are aligned with regional and local marketing plans.The role is within the Team Digital Marketing Customer Engagement. While the core team itself is situated in our global Headquarters in Basel, the bespoke position is in Madrid, Spain.The MOS Lead is responsible for the performance of the operational campaign project management of the MOS team in Madrid, in-line with the MOS-Service strategy and ensures coordination and execution of the MOS service consumption. The MOS lead works closely together with theproject lead team and ensures service excellence and team development.The MOS Lead ensures outstanding end-to-end omni-channel go-to-market approaches aligned with global, regional and local marketing plans.The position holder works closely together with the other Marketing Operation Studios to orchestrate campaign execution.The incumbent takes co-ownership of entire local campaign life cycles starting from early planning and development phase up to market launch and analysis.Main Tasks and ResponsibilitiesManages and drives all aspects of digital marketing and directly supports the Senior Project Manager Digital Content Marketing and is the key responsible for the local campaign execution of end-to-end multichannel go-to-market campaign concepts together with our markets.Lead a team of 5-10 digital marketing professionals.Enable countries and brands to successfully execute campaigns based on MOS services.Ensures consistent digital marketing strategies by providing creative concepts and executing omni-channel-marketing campaigns while utilizing Straumann applications and performance measurement.Takes part in alignment meetings and supports the planning and forecasting of digital marketing campaigns.Ensuring local campaign launch readiness and execution and campaign market compatibility.Undertake market research to keep up to date with current customer trends, as well as predicting future trends.The MOS Lead is responsible for the operational campaign project management of the MOS in line with the MOS-Service Strategy.The MOS Lead ensures the MOS team is performing clear briefings and project management set-up and assigns tasks to the MOS team members.It is the responsibility of the MOS Lead to ensure coordination and execution of the internal agencyResponsible for the MOS service excellence and team development.Provide job descriptions and carry out job-interviews with potential new team membersProvide end-to-end project management for high-complexity, multi-stakeholder projects with a strong focus on generating customer-value via digital strategies.Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online and offline channels of digital marketing.Assemble, coordinate, and manage interdisciplinary teams from different countries in an inspiring way and drive the role of an internal digital key account manager towards our markets. Act as a consultant to internal customers such as country organizations and headquarters to advise on integrated digital marketing activities, lead briefing sessions, and translate approved concepts into tangible deliverables on time.Execute local digital marketing project plans as well as monitor progress in close alignment with stakeholders and communicate proactively. Ensure professional, creative, quality marketing communication in line with company and product strategy.Continuously assess and improve processes along the customer journey and procedures for the entire customer experience. Lead Marketing Communications projects and provide general recommendations and guidance to the business (countries) on Digital Marketing based on market insights as well as the global marketing plan. Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.Support management of vendor and agency relationships where required. Key account responsibilities by developing and sustaining solid relationships with internal stakeholders. Acting as the main point of contact between Regional Local Marketing and the global Digital Marketing Customer Engagement team Requirements neededQualifications: Education, Experience and Personal AttributesBachelor's or Master's Degree in marketing or business administration or an equivalent combination of education and work-related experience.5+ years professional experience in leading digital marketing projects and go-to-market strategies in global environments (preferably medical device business).Experience in leading marketing teams.Additional postgraduate and professional qualifications desirable.Strong track record of project management in an international matrix environment .Non-hierarchical team-oriented a
Account Strategy Manager - Digital Marketing And Retail Media Services - German Speaking
CommerceHub, Madrid, Community of Madrid
Rithum is the worlds most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimise operations across channels, scale product offerings and enhance margins.Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimised consumer shopping journeys from beginning to end.Overview We are seeking a German speaking, highly motivated and experienced Digital Marketing Account Strategy Manager to join our EMEA team. You will have at least 2 years of experience in developing and executing digital marketing strategies for clients, with a focus on Google Advertising. The Digital Marketing Account Strategy Manager will be responsible for developing and managing client relationships, creating digital marketing strategies for Google Advertising and other paid advertising sites, as well as overseeing the implementation of these strategies. ResponsibilitiesDevelop and maintain relationships with clients, serving as the primary point of contact for all Amazon Advertising and Google Advertising.Create and execute Amazon and Google Advertising strategies, including Amazon Sponsored Products, Sponsored Brands and Display Ads, Google Text Ads, Google Shopping/PMAX and other campaign types, based on client objectives and goals.Monitor and analyze performance data and adjust strategies accordingly to ensure optimal results.Manage the day-to-day execution of Amazon and Google Advertising campaigns, working closely with internal teams to ensure timely delivery of all deliverables.Collaborate with cross-functional teams to ensure seamless delivery of all projects and campaigns.Provide regular updates and reports to clients on campaign performance and progress toward goals.Stay current with the latest trends and developments in Amazon and Google Advertising and apply this knowledge to client campaigns.Proactively identify opportunities for client growth and expansion of Amazon and Google Advertising services.Maintain a thorough understanding of client industries and competitive landscapes.QualificationsFluent in both written and spoken GermanMinimum 2 years of experience in digital marketing, with a focus on Amazon or Google Advertising and client strategy development and management.Experience with Sponsored Products, Sponsored Brands, and Display Ads, Google Ads and Google Shopping.Excellent communication and interpersonal skills, with the ability to build and maintain strong client relationships.Strong analytical and problem-solving skills, with the ability to use data to inform decisions and strategies.Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.Strong attention to detail and organizational skills.Self-starter with the ability to work independently and as part of a team.Preferred Qualifications Bachelor's degree in marketing, business administration, or related field; advanced degree strongly preferred.What its like to work at RithumWhen you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.At Rithum you will:Partner with the leading brands and retailers.Connect with passionate professionals who will help support your goals.Participate in an inclusive, welcoming work atmosphere.Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.Receive industry-competitive compensation and total rewards benefits.BenefitsMedical, Dental and Psychology benefits Life insurance and disability benefitsCompetitive time off package with 25 Days of PTO, 12 Holidays, 2 Wellness days and 1 Give Back Day Voucher program for Transportation, Meals Childcare Flexibility to choose where you work - at home with a remote stipend, in the office, or both!40 Monthly remote work stipendAccess to tools to support your wellbeing such as the Calm App, MoveSpring and an Employee Assistance Program Professional development stipend and learning and development offerings to help you build the skills and connections you need to move forward in your career. Charitable contribution match per team member Rithum is an Equal Employment Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportu
Staff Product Manager, Search, Navigation & Dashboard (D/F/M)
Personio, Barcelona, Catalonia
The Role: How you'll make an impact at PersonioThis position can be office-based or fully remote from one of the following countries: Germany, Spain, Ireland, the Netherlands, or the UK.At Personio, your work transforms the way millions of people experience work every day. Join our Product Technology team, where we drive our customers outcomes by designing, developing and delivering innovative and high quality products. Be empowered to take ownership of your areas and make an impact on your team, our product, and our customers. We are looking for an experienced Staff Product Manager to join our Global Experiences product area and take ownership of Search, Navigation, Dashboard and Settings experiences. This is a strategic and rewarding role that will work cross-functionally with customers, other technical teams, and senior leadership to ensure extremely core and highly trafficked surfaces of Personio are easy and satisfying to use for all current and future personas. You will be responsible for developing the strategy for these shared surfaces as well as establishing principles and governance models for other teams to adopt in order to provide a great user experience.You have spent 5+ years building incredible product experiences for B2B or B2C platforms with diverse product offerings. You are comfortable working with designers and engineers to identify and develop performant and scalable experiences that users love. You can drive collaboration on cross-platform initiatives with other product teams.Role Responsibilities: What you'll doUnderstand, co-create, articulate and evolve the vision and purpose of Dashboard, Search, Navigation and Settings along with your Design and Engineering counterpartsDevelop a scalable design and technical system for other teams to build intoEnsure effective documentation, adoption and enforcement of the systems and principles you have outlined for your surfaces in order to maintain a robust user experienceAlign your team around strategic goals, relevant KPIs, and measures of successCreate a short, mid, and long-term strategy for the each of the surfaces to create more efficient user experiences in line with industry best practices and opportunitiesBreak down complex problems and write clear documentation in collaboration with Design, Engineering, and product leadershipSystematically analyze customer feedback in collaboration with Design, User Research, and customer-facing stakeholdersRole Requirements: What you need to succeedAt least 5-7 years of experience in product management in a B2B or B2C multi-product company building customer-facing productsHave experience thinking about or creating systems for other teams to adopt or build into Work in a complex product area using analytical problem-solving skills to make decisionsHave a business, technical or design background, a highly collaborative mindset, and direct experience implementing best-in-class solutions with design and engineering counterparts Relevant experience in working with cross-functional teams Strong sense of accountability and ownership; ability to work collaboratively in a result-oriented wayFluent in EnglishBonus: Human Resources / Complex organizations domain knowledgeWhy PersonioPersonio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:Receive a competitive reward package reevaluated each year that includes salary, benefits, and pre-IPO equityEnjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)Make an impact on the environment and society with 2 (fully paid) Impact Days one for an individual project of your choice and one for a company-wide initiativeReceive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCaresFind your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working frameworkInvest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and moreConnect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrationsEngage in a high-impact working environment with flat hierarchies and short decision-making processesAbout usBring your best. Make your mark. Were using technology to revolutionize the way HR operates so that we can transfor
Product Marketing Manager - Brand and Consumer Apps
Digital & eCommerce, Madrid
We offer a 11-month project at a leading Digital company|Knowledge of branding and brand developmentOur client is one of the Big Five companies in the American information technology industry that specialises in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.These are some of the objectives that must be achieved in this projectDevelop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.Contribute to project scoping and manage project priorities and allocation of technical resources within the project.Set challenging but achievable goals and measure success logically.Generate and structure a plan and strategy to execute on a project and approach.Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.Prioritize the most impactful ideas to drive growth and make sound business decisions independently. Responsibilities under the direction of Google ManagerBuild inclusive cultureChampion and engage in equitable and inclusive behaviors across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.Create product marketing contentIndependently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.Develop brand strategyDrive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).Develop product marketing content strategyDrive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributorGenerate user insightsIndependently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.Go-to-market strategy and planningValidate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.Manage campaign and programsDrive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.People inclusionExercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.Promote user engagementDevelop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.Provide product and industry expertiseAct as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.Segmentation, targeting, and positioningDrive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.Strategic planning for product marketingPartner with senior leadership or stakeholders across teams to develop the strategic vision for Google. Allocate resources (e.g., budget, headcount) to support the regional or functional marketing teams' top goals.Brand management Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).Campaign managementKnowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.Client/partner management/advisingAbility to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.Consumer behaviourKnowledge of consumer behaviour (e.g., digital or traditional consumer behaviours). This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.Data analysis and synthesisAbility to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.Go-to-market activities knowledgeUnderstanding of user needs, helping products go-to market, and giving feedback to improve products.Industry knowledgeKnowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one's business and organisation.Marketing briefsAbility to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.Product positioningAbility to articulate key messages, features, and benefits to the target audience.Situational leadershipAbility to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanour while engaging in difficult or sometimes high-pressure situations.StorytellingAbility to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.
Gold Partner Marketing Manager
Autodesk, Madrid, Community of Madrid
Job Requisition ID #24WD76848Position OverviewYou will support the development, coordination and management of Autodesk's Partners across EMEA working with select Marketing Agencies to maximize the business impact of marketing programs and campaigns.Responsible for generation of marketing influenced new business, lead generation and local marketing content driving alignment and amplification of Autodesk's strategic priorities within the assigned partners.We ask that you have a full understanding of how to apply marketing strategies together with our channel partners to build business growth. Working with external Marketing Agencies and team members (predominantly partners sales organization, Autodesk growth and global industry marketing teams) to drive marketing led partner success developing the best marketing in collaboration with partners.You will report to Senior Manager, Partner Marketing.Location: Any Location in EMEAWorkplace Type: HybridResponsibilitiesDrive alignment and amplification of Autodesk's marketing within the assigned partners.Establish a trusted advisor relationship with partners by demonstrating an understanding of the partners business.Develop relationships with partner managers and strategic teams to drive partner success and developing the best marketing with our partners.Innovate and influence senior levels in our partners, plus the ability to consult and support tactically at the point of marketing execution.We ask that you have a blend of marketing acumen applied to business development with our partners.Implement campaigns to expand market share and pursue growth targets.Support partner marketing planning process including quarterly and annual marketing plans.Review Sales/POS/ Promotions analysis to provide strategic, actionable recommendations for channel offerings, demand and campaign planning.Create communications with channel partners to drive awareness of campaigns, product updates, and business newsIncrease partner marketing capability through marketing training.Support Autodesk marketing compliance through our partners to increase alignment.Minimum QualificationsProfessional work experience, managing Partners and Marketing Agencies in an international environment.Demand generation, growth marketing experience.Experience building and driving locally relevant marketing initiatives, content and campaigns.Preferred to have existing relationship, connections with Autodesk partner ecosystem in EMEA.5+ years of experience managing marketing budgets.Innovation Management: Identify and bring ideas to the market by managing the creative and implementation process.Bachelor's degree in related field such as business or marketing.Travel is required 20% of time.#LI-FB1Learn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.When youre an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!Salary transparencySalary is one part of Autodesks competitive compensation package. Offers are based on the candidates experience and geographic location. In addition to base salaries, we also have a significant emphasis on discretionary annual cash bonuses, commissions for sales roles, stock or long-term incentive cash grants, and a comprehensive benefits package.Diversity BelongingWe take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).SummaryLocation: EMEA - Germany - Munich - Balanstrasse; EMEA - Italy - Milano -Piazza Gae Aulenti; EMEA - Spain - Madrid Castellana; EMEA - Spain - Barcelona - Tower B2Type: Full time