Salario: Content Manager en España

Content Project Manager en Madrid.Perfil buscado (Hombre/Mujer) La gestión y coordinación global del programa de comunicación (vía web) siendo el responsable de la estrategia creativa del contenido web. Interlocución directa con los responsables del proyecto y proveedores. Identificación aseguramiento y mantenimiento del contenido aprobaciones consentimientos y permisos de plataforma digital. Francés alto Conocimiento e interés por la NBA Indispensable francés y conocimiento e interés por la NBA y el deporte. Formación en Gestión Deportiva Comunicación o marketing Gestión de contenido web Experiencia comunicación RRSS y programas deportivos. Especialmente conocimiento NBA ámbito francés Experiencia en maquetación web planificación conceptualización y organización de contenido (Valorable) Persona creativa organizad con capacidad de análisis y atención al detalle que tenga un pensamiento diferente que le gusten los retos y el aprendizaje continuo con capacidad para escuchar y entender las necesidades de los consumidores / clientes generando una estrategia de comunicación interna atractiva Empresa con mas de 30 años de experiencia trabajando para el bienestar de las empresas con oficinas en Madrid Bilbao y Valencia Incorporación inmediata con un contrato por obra o servicio Salario de 35.000 b/a + Prestaciones sociales + Beneficios sociales en tarjeta comida con 11 diarios por día trabajado y tarjeta guardería con 85 mensuales si tienes hijos menores de 3 años Flexibilidad horaria en un modelo de trabajo híbrido con 3 días en la oficina y 2 de teletrabajo y 30 días laborables de vacaciones marketing, RRSS

Johnson & Johnson is recruiting for a Manager, LXD Client Services located in Tampa, FL.   This onsite role is eligible to participate in J&J Flex hybrid model of working at least 3 days in the office each week, and up to 2 days remote.Caring for the world, one person at a time has inspired and united the people of Johnson & Johnson for over 135 years.We embrace research and science -- bringing innovative ideas, products and services to advance the health and well-being of people.With $94. Billion in sales, Johnson & Johnson is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical, and medical devices markets.There are more than 260 Johnson & Johnson operating companies employing over people and with products touching the lives of over a billion people every day, throughout the world.If you have the talent and desire to touch the world, Johnson & Johnson has the career opportunities to help make it happen.Thriving on a diverse company culture, celebrating the uniqueness of our employees and committed to inclusion, we are proud to be an equal opportunity employer.The Manager, LXD Client Services  will be a strategic partner/customer relationship manager that will align with J&J Business Partners to share Learning Design & Development (LDD) service capabilities, document related business needs, provide, track, and manage signed Learning Service Agreements, and provide necessary documentation to Finance for cross-charge, and develop and manage a forecast yearly calendar.They will also manage a roadmap timeline documenting when services will start for new businesses, including pricing agreements and alignment on start dates aligned to when associated staff will be hired & trained.They will provide a quarterly report to each business partner outlining the projects that are completed, in progress, and not started during a 12-month period, along with additional metrics and clarifications to ensure the business partner has a high-level overview understanding of the services being provided and what is upcoming.They will support their LXD team members through establishing and implementing targeted learning strategies, utilizing Agile to provide “iteration” project management on team projects to design and develop LDS products, performing “people manager” activities in managing the LXD Team members, and ensuring the application of adult learning theories in the design and development of learning content.Major Duties & Responsibilities.·        Superior Client relationship management skills  – Create and maintain a client partnership.Function as a single point of contact and provide consistent support across aligned business partners for the intake of learning projects into GSC LDD.o   Perform initial consultation conversations, provide an overview of LDD services to new clients, conduct Pre-discovery where applicable, during intake,  and align with business partners and GSC LDD stakeholders to ensure project requests get approved through the right channels and prioritized against the current approved project list before being added to the demand plan.Attend demand planning calls with various business partner(s)/groups as applicable.o   Ensure proper documentation is provided at intake, e.., Discovery Document (needs analysis/requirements), and that the level of readiness is high prior to intake.They will consult and train business partner requestors as needed to ensure successful intake and start of projects.The Manager, LXD Client Services will align with the GEO on support for Continuous Improvement opportunities identified within scope.·        Strategic Learning Consulting skills  – Advise, intervene, influence, and bring professional or technical learning expertise to support client business goals and objectives.·        Program and Project Management skills  – Partner with client to document demand plan to include all pipeline and active projects.completed/in-progress/not started for a rolling 12-month period.Execute SCRUM Master activities, including.o   managing LXD teams in the effective use of SCRUM events o   resolving conflicts with a continual focus on the SCRUM values o   identifying and removing impediments slowing down LDD o   assessing squad Agile maturity and coaching teams toward constant self-evaluation and improvement o   employing modern project planning and collaboration tools.·        People Leadership skills –  Manage a team of Sr.Specialist LXDs  , including overseeing project work, assigning tasks, scheduling/leading project meetings, managing team workloads, clarifying communication priorities, managing J&J’s “5 Conversations”, and developing, coaching, and engaging direct reports to build a high-performance team.·        Instructional Design  - Utilize learning design and development education, skillset, and experience to support the LXD team members in designing learner-focused instructional materials such as micro-learning modules, curricula, job aids, eLearning, PowerPoint decks, simulations, videos, assessments, and blended learning solutions to support digital on-demand, live face to face and virtual facilitator-led training.Gen AI  – Foster a collaborative environment where the LXD team can share ideas, insights, and challenges related to Gen AI.Ensure the LXD team has access to the necessary resources and tools to leverage Gen AI effectively.Support the LXD team in utilizing Gen AI to optimize efficient processes.·        Perform Scrum Master activities.o   Managing LXD teams in the effective use of Scrum events:  daily scrum, backlog review, sprint planning, sprint demo and retrospective.o   Resolving conflicts with a continual focus on the Scrum values of openness, honesty, commitment, courage, and respect.o   Identifying and removing impediments slowing down LDD, as well as shielding the team from external interruptions and distractions.o   Assessing squad Agile maturity and coaching teams toward constant self-evaluation and improvement at a sustainable pace.o   Utilizing excellent communication and collaboration skills to work with product stakeholders to manage backlog and plan deliverables that provide business value.o   Employing modern project planning and collaboration tools.o   Managing the project financials.Qualifications A minimum of a bachelor’s degree is required.A master’s degree is preferred.A minimum of 5 years of experience in corporate learning design & development and corporate learning strategy OR a minimum of 3 years of experience with an advanced degree.Experience analyzing business requirements, conducting training needs analysis, formulating training solutions, and measuring training effectiveness.Understanding and practical application of adult learning principles, ADDIE Model, Kirkpatrick evaluation model, learning delivery methods, competency models, curriculum design, and LMS is required.Experience as a people leader is preferred.Experience in Shared Services company is preferred.Demonstrates enterprise mindset and operates as a global leader, with understanding and appreciation for regional differences required.Excellent relationship management, listening skills, and demonstrated track record building strong stakeholder engagement and influencing skills are required.Effective communication skills with employees and stakeholders at all levels of the organization.Understanding and application of basic project management tools and practices to lead a training project and/or connect training support to a business project plan are required.Inclusive, flexible, and adaptive working across time zones with remote colleagues and stakeholders, is required.Approximately % domestic and international travel is required.The anticipated base pay range for this position is $.The Company maintains highly competitive, performance-based compensation programs.  Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan.  The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar/ performance year.  Bonuses are awarded at the Company’s discretion on an individual basis.  Employees may be eligible to participate in Company employee benefit programs such as health insurance, savings plan, pension plan, disability plan, vacation pay, sick time, holiday pay, and work, personal and family time off in accordance with the terms of the applicable plans.For additional general information on company benefits, please go to.-   https://www.areers.nj.om/employee-benefits For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit  www.areers.nj.om.  Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Marketing ManagerCountry: SpainLynx Financial Crime Tech is looking for an Regional Marketing Manager – EU/UK based in our Madrid office.WHY YOU SHOULD CONSIDER THIS OPPORTUNITYLynx Financial Crime Tech S.A., We are an AI-driven software company specializing in detecting and predicting behavioral patterns. Led by industry experts and academics, we develop and implement cutting-edge, self-learning AI technologies. Our platform excels in low latency transaction processing technologies and is available both on-premise and on the cloud.We prioritize VISION, AGILITY, and SPEED to provide outstanding customer experiences and have built long-lasting, trustworthy relationships with some of the top financial institutions, fintechs, and commercial enterprises worldwide.Lynx is proud of being an organization where there are equal opportunities regardless of gender identity, culture and disability. Our mission is to contribute to help more people and business prosper.We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.WHAT YOU WILL BE DOINGWe are searching for an experienced and self-driven Regional Marketing Manager to join our global  marketing team responsible for the UK and EU based in Madrid, Spain.As a Regional Marketing Manager, you will play a crucial role in building and enhancing our brand presence and supporting sales enablement efforts in the UK and EU region. You will be responsible for driving regional marketing initiatives, driving pipeline for sales, executing lead generation strategies, managing events, collaborating closely with sales teams, and creating localized content. Your expertise in marketing strategy, social media, event management, and sales enablement will be instrumental in driving awareness and demand for our products/services in the region.The following are some of the key responsibilities and requirements for this role:Plan, create, and execute high-performing marketing programs for the EU—focusing on Spain and the UK—using a data-driven approach. Support and align with the Global and other regional marketing leads and the regional sales team’s priorities and focus on driving pipeline and revenue. Create compelling content tailored to the EU/UK market, including blog posts, case studies, and sales collateral, in both English and Spanish.Develop and execute comprehensive regional marketing plans to support global marketing and business objectives and drive brand awareness. Regionalize global marketing assets to ensure relevance and effectiveness in the local market. Plan and execute regional events to engage with prospects and customers, including trade shows, conferences, and customer events.Drive lead-generation efforts through targeted campaigns, social media marketing, and other channels. Orchestrate multichannel campaigns, leveraging channels and tactics such as digital, social media, web, media, PR, virtual and in-person events, and email. Also support and execute account-based strategies and programs. Manage offline activities such as industry events & customer events end to end –attend conferences, and tradeshows.Maintain the relationship with the in-region third-party advertisers – all in line with compliance & regulations. Manage external and internal partners/agencies in the Region critical to effective program execution.ROI/Analysis: set goals and define metrics for each marketing campaign, including targeted lead flow to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, making recommendations for future optimizations. Establishes the execution of campaigns and plans and analyzes performance against expectations to identify trends and optimize performanceEXPERIENCE5+ years of experience in B2B field marketing, preferably in the UK/EU region.EDUCATIONBachelor’s degree in marketing, Business, or a related field or equivalent experience.SKILLS & KNOWLEDGEProven track record of driving successful marketing campaigns and lead-generation initiatives.Proficiency in event management and execution.Proficiency in social media marketing platforms and tools.Must have excellent professional presentation skills, and the ability to interact and engage at all levels of management/leadership.Understanding of sales processes and the ability to align marketing initiatives with sales objectives.Knowledge of digital marketing (SEO, SEM) and CMS management.Bilingual, native, or fluent English and Spanish. Additional information IdiomasSpanish

DESCRIPTIONAmazon's International Technology creates new experiences for Amazon customers discovering Amazon catalog through WW Stores. Our vision is to provide the most relevant content and CX for their shopping mission. We are responsible for building the software and machine learning models to surface high quality and relevant content to the Amazon customers worldwide across the site.The team, mainly located in Madrid Technical Hub, comprises Software Developers and Managers, ML Engineers, Applied Scientists, Product Managers, Technical Product Managers and UX Designers who are experts on several areas of ranking, computer vision, recommender systems, Search and CX. Are you interested on how the experiences that fuel Search are built to scale to customers WW? Are interesting on how we use state of the art AI to generate and provide the most relevant content?Key job responsibilitiesAs a Software Development Manager (SDM), you’ll manage the engineering design and decisions with a team of engineers, scientists and product partners. To succeed in this role, you believe in high standards for code quality, testing, and operational excellence. You create mechanisms for achieving results and iterating improvements and can lead a team to deliver results in a space that operates like a start-up, with the autonomy to build the right solution from Day One. As a SDM with our team, you will collaborate with other managers and WW leaders on technical designs and strategy with a career opportunity for growth that only Amazon can offer.About the teamhttps://w.amazon.com/bin/view/EUConsumer/We are open to hiring candidates to work out of one of the following locations:Madrid, M, ESPBASIC QUALIFICATIONS- Experience in recruiting, hiring, mentoring/coaching and managing teams of Software Engineers to improve their skills, and make them more effective, product software engineers- Experience delivering products against plan in a fast-paced, multi-disciplined, distributed-responsibility and often ambiguous environment- Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle, including coding standards, code reviews, source control management, build processes, testing, certification, and livesite operations- Experience in communicating with users, other technical teams, and senior leadership to collect requirements, describe software product features, technical designs, and product strategyPREFERRED QUALIFICATIONS- Experience in many disparate technologies, typically ranging from front-end user interfaces through to back-end systems and all points in betweenAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Salary: 1200-1300 € net per monthStart Date: ASAPA leading European manufacturer, with over 30 years’ experience in the heating sector has a vacancy for a Marketing Coordinator to join the team. Your role will involve assisting the Trade Marketing Director and Creative Director in the creation and implementation of marketing activities across all countries (UK, IE, ES, PT, FR & NL).The ideal candidate will have at least 1-2 years’ experience in a Marketing role and speak English and Spanish to a high standard. Ideally, we are looking for a native English speaker with a high level of Spanish.The role:• Supporting marketing initiatives with direction from the Trade Marketing Director.• Plan, execute and monitor the ongoing company presence on social media (Instagram, Facebook, LinkedIn, Pinterest etc.).• Manage chatter around the Rointe brands, for example responding to reviews and comments across various platforms like Feefo and social media.• Launch optimised online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.• Helping the SEO/SEM Manager in SEO efforts (keyword, image optimisation etc.).• Prepare online newsletters and promotional emails and organise their distribution through various channels.• Prepare blog content for the website and other copywriting content like catalogues, product and emails.• Assisting the marketing team in design for digital and direct marketing materials using Adobe suite (Photoshop, Illustrator, InDesign).• Assisting the TMD in event strategy, preparation and attendance.• Working with the TMD to create and execute a PR strategy.• Liaise and work with external agencies as necessary.• Managing online orders from Rointe websites, including liaising with resellers in order dispatch and delivery.The candidate:• 1-2 years previous experience in Marketing (preferably digital, social or content)• Native English speaking with C1 Spanish, or Spanish with a minimum C2 English language proficiency. Other languages considered a bonus.• Strong skills with Microsoft Office, Adobe InDesign/Illustrator/Photoshop• Team player• High capacity for analysis, initiative and continuing learning• Dedicated and enthusiasticThe package:• Contract: 6M + 6M + Indefinido• Full time: Monday to Friday, 9.00 to 18.00

Description: About usThe digital marketing sector is constantly evolving. What you study in books and slides today may be old hat tomorrow.  Algorithms change, so the digital marketing strategy always has to adapt. Take your first steps into the digital marketing industry with the Europe Language Jobs team, and learn the secrets of TikTok from our specialist team. Learn transversal skills to jump into the world of social media marketing and have fun in the beautiful setting of Barcelona. Europe Language Jobs is a fast-growing job board that is looking to hire someone to help them with the international Marketing Department and assisting with different tasks.  We have a very dynamic team and is always open to new ideas and possibilities. Europe Language Jobs currently provides service to candidates and companies throughout Europe, operating in 48 countries and over 33 languages. Don't miss the opportunity to develop new skills in: TikTok & InstagramRecording TikToks & Reels Editing and uploading contentsBe active in other social media channels to increase our candidates databaseResearching hashtags & trendsNavigating the posting scheduleKeeping in touch with the users via messages on Social MediaDigital Marketing Team support Helping team members create reports –working with ExcelProactively looking for collaborations in the Italian MarketAssisting the marketing team with different tasksSharing content on Social Media & relevant websitesDealing with support emails Giving support in event webinars Requirements: Languages:Proficiency level of EnglishProficiency level of any other languageSkills:You are a friendly and positive team player who wants to work  in an international environmentYou are passionate about Social Media, in particular TikTokYou are proactive, eager to learn and highly motivatedYou are results-drivenYou are passionate about online business and the recruitment industryYou have excellent listening and communication skillsYou are curious and able to multitask.Other:It is essential to be able to sign a collaboration agreement with a study center with which to formalize the internship Offer: International and friendly working environmentAt least 6 months internship near the city center in BarcelonaWorking in a fast-growing company, possibility to incorporate to the marketing team after the internshipPaid internship (600€ net per month)Internship with credits recognition, pending the final compliance of the academic coordinatorWorking hours: from Monday to Friday 08:30 – 17:00 (30 mins lunch)Starting Date - August! 

Content Manager en Barcelona.Perfil buscado (Hombre/Mujer)The Content Manager for Strategic Customer Solutions will sit within the newly created Channel Marketing team for Strategic Customers and Page Executive and is responsible for planning and producing a blend of commercially-focused editorial content across all of our channels for B2C and B2B to support the growth of our Strategic Customer pillar in priority markets. Will need an adaptable editorial content style with expertise in both long- and short-form content production with an eye for detail and a flair for turning data and insights into engaging copy. Manage each stage of production for assigned editorial pieces from ideation planning and production through to publication and measurement delivering against the Hero Hub Hygiene model Produce compelling copy for our B2B and B2C audiences in line with brand tone of voice and editorial guidelines Produce long-form editorial web content (insight articles how-to guides eBooks) measured against key commercial objectives Produce short-form content for CRM writing impactful subject lines and making decisions based on data Ability to self-serve content publication via our website CMS (Drupal) Use SEO tools to inform content choices and measure effectiveness once published Track performance of assigned content pieces and optimise based on a range of data sources Content Manager (Strategic Customers Solutions) Content Manager (Strategic Customers Solutions) Proven content experience Fluency in English Enthusiastic and proactive Pragmatic diplomatic and flexible Strong creative and problem-solving skills A good fit with culture and values Resilient - ability to not be put off by obstacles and resistance Confident and self-assured Curious to learnOur purpose at PageGroup is to Change Lives for our customers our employees and our investors. We are customer led people powered and insight driven and everything we do is underpinned by our values We Earn TrustGrow ConnectionsMake A Difference Competitive compensation and benefits package in Barcelona Various flexible working and well-being activity options Advance your career in a multinational environment (+40 nationalities) SEO,

Our client is a dynamic and innovative company operating in the tourism industry, dedicated to providing exceptional experiences for travelers. They are looking for their Marketing Project Manager for the Spanish and Portuguese markets, based in Madrid. Job Description : Purpose of the Position: The Marketing Project Manager will play a pivotal role in defining and driving the marketing plan implementation for our operations in Spain and Portugal. With a focus on increasing brand visibility, driving qualified traffic to our website, and optimizing the customer journey, this role is integral to our continued success in the region. Operational Missions: Increase qualified traffic on the website through an integrated marketing plan, SEO optimization, content creation, and CRM strategies. Enhance brand visibility through strategic partnerships, PR activities, events, and press initiatives, in coordination with our PR agency. Develop compelling content and formats for both B2C and B2B channels, aligning with headquarters'' guidelines and the unique characteristics of the Iberian markets. Lead and supervise online campaigns, providing clear briefings, setting marketing objectives, and monitoring KPIs to ensure optimal performance. Collaborate closely with the contact center to deliver a seamless Omni Channel Customer Journey and Experience. Responsibilities: Achieve agreed targets and KPIs per channel, ensuring the brand identity is maintained across all local B2C and B2B materials. Develop and define comprehensive marketing plans, forecasting and managing the marketing budget across Spain & Portugal. Direct website improvement initiatives for both B2C & B2B platforms. Implement CRM plans and activities tailored to the Spanish and Portuguese markets. Profile / Requirements : You have at least 8 years'' experience in marketing, with successful work experiences. If you are a passionate and results-driven individual with a proven track record in marketing, and you thrive in a dynamic and multicultural environment, we encourage you to apply for this exciting opportunity. You are fluent in Spanish, Portuguese and English. Join them in shaping exceptional travel experiences for our customers in Spain and Portugal!

We offer a 11-month project at a leading Digital company|Knowledge of branding and brand developmentOur client is one of the Big Five companies in the American information technology industry that specialises in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.These are some of the objectives that must be achieved in this projectDevelop critical user journeys for future and active consumers and a cohesive user lifecycle strategy in collaboration with cross-functional stakeholders.Define critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.Develop and execute marketing strategy and plans, working closely with sales and marketing leadership.Contribute to project scoping and manage project priorities and allocation of technical resources within the project.Set challenging but achievable goals and measure success logically.Generate and structure a plan and strategy to execute on a project and approach.Take the lead to manage competing stakeholder interests and priorities while keeping relevant parties (manager or stakeholders) in the loop on potential issues.Proactively and systematically identify and propose new opportunities while expanding beyond usual scope of expertise.Prioritize the most impactful ideas to drive growth and make sound business decisions independently. Responsibilities under the direction of Google ManagerBuild inclusive cultureChampion and engage in equitable and inclusive behaviors across all systems (e.g., hiring, perf, coaching). Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.Create product marketing contentIndependently create marketing content to ensure that positioning of the product is aligned with the product strategy, drive efforts to iterate the content and design along with cross-functional teams based on content standards, styles, and format, and drive collaboration with the production team to publish the final marketing content for one or more teams.Develop brand strategyDrive product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).Develop product marketing content strategyDrive the framework development and rollout of strategies for product marketing content across channels. Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, as a key contributorGenerate user insightsIndependently determine research needs, scope, manage, and guide user research by leveraging internal and external research partners.Go-to-market strategy and planningValidate the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth, profit), as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.Manage campaign and programsDrive and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Drive evaluation and analysis of campaign performance for optimization, determine channels for reaching and engaging users, and drive integrated channels to meet targets.People inclusionExercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.Promote user engagementDevelop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.Provide product and industry expertiseAct as a subject matter expert on product(s) or feature(s) to partners across teams to provide input in the product and feature development process, drive market analysis, and predict and provide insights on industry trends on product development and marketing.Segmentation, targeting, and positioningDrive the meetings to develop marketing plans for regional or functional marketing teams, review the overall portfolio and characteristics, prioritize marketing goals, and define positioning plans to identify and engage the target audience.Strategic planning for product marketingPartner with senior leadership or stakeholders across teams to develop the strategic vision for Google. Allocate resources (e.g., budget, headcount) to support the regional or functional marketing teams' top goals.Brand management Knowledge of branding and brand development. This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.g., advertising, digital marketing, partner events).Campaign managementKnowledge of the marketing campaign lifecycle. This includes planning, strategy, execution, and reporting of a campaign.Client/partner management/advisingAbility to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor. This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods. This management and advising may occur directly or indirectly based on size of partner population.Consumer behaviourKnowledge of consumer behaviour (e.g., digital or traditional consumer behaviours). This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.Data analysis and synthesisAbility to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes. This includes the ability to use data to add value to business planning and strategies.Go-to-market activities knowledgeUnderstanding of user needs, helping products go-to market, and giving feedback to improve products.Industry knowledgeKnowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one's business and organisation.Marketing briefsAbility to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.Product positioningAbility to articulate key messages, features, and benefits to the target audience.Situational leadershipAbility to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution. This includes the ability to effectively address difficult questions, handle pushback from a high-level audience, and maintain a professional demeanour while engaging in difficult or sometimes high-pressure situations.StorytellingAbility to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.

Product Marketing Manager en Madrid.Perfil buscado (Hombre/Mujer)Responsibilities under the direction of Google ManagerBuild inclusive cultureChampion and engage in equitable and inclusive behaviors across all systems (e.g. hiring perf coaching). Create space in meetings projects events for everyone to collaborate and feel supported. Role model acknowledge and empower inclusive behavior and provide constructive feedback on disrespectful non-inclusive behavior. Act as a diversity change agent working to change processes culture or other barriers to inclusion.Create product marketing contentIndependently create marketing content to ensure that positioning of the product is aligned with the product strategy drive efforts to iterate the content and design along with cross-functional teams based on content standards styles and format and drive collaboration with the production team to publish the final marketing content for one or more teams.Develop brand strategyDrive product brand positioning value propositions and messaging strategy using Google voice and user insights adapt nuances of specific product voice or goals to different communications (e.g. narratives brand framework document).Develop product marketing content strategyDrive the framework development and rollout of strategies for product marketing content across channels. Define identify collect and track appropriate product or business metrics both quantitative and qualitative for new or existing products or business ventures as a key contributorGenerate user insightsIndependently determine research needs scope manage and guide user research by leveraging internal and external research partners.Go-to-market strategy and planningValidate the market size and opportunity (e.g. active users revenue market size sales in units growth profit) as a key contributor. Use subject matter expertise in the field to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales hypotheses and visions. Understand the product and target audience develop the positioning of the product to users and bring the products to the market and develop and execute the go-to-market plan and messages for new products and features.We offer an 11-month contract to cover a member of the team.The work will be in hybrid format 2 days off-site and 3 days on-site. Google,